Philosophy


We Roast Coffee Collective is a group of green coffee importers and coffee roasters who have taken fair-paid and transparently traded coffee as the benchmark of their philosophy.

 

 

Transparency I Sustainability I Quality I Authenticity

Professionalism I Friendliness I Enjoyment



Transparency means that we provide information about the entire value chain, including living conditions in the countries of origin, the carbon footprint of product manufacture, and public purchase prices.

Sustainability means that we support farmers who grow and process coffee sustainably, we make climate compensation payments and we want our employees to stay with our company through fair salaries.

Conscious enjoyment means that we want to encourage customers to find out more about our products. Through transparency and information in product development, research, product manufacture and subsidy investments, create an awareness of what belongs and what is consumed.