It is important for us to act and operate sustainably with the producers from the green coffee producing countries of the world.
Coffee is largely produced in very poor developing countries and is the only source of income for most people there.
Green Coffee is a raw material traded on the New York Mercantile Exchange (market price per KG coffee of about USD 2.10) which makes the world market price traded for green coffee depends on exactly this market price. Due to the oversupply of particularly bad coffee qualities that are bought and marketed by the large industrial roasters, coffee farmers can only sell their particularly high-quality quantity undervalue. In order to improve the life of farmers, we cooperate with small businesses. We help small farmers and plantation operators by investing in training, new mechanical systems, or by expanding sustainable cultivation methods. As a result, new sales markets can be generated through better qualities and larger yields. We support these development measures with fair prices. There are various organizations like Fair Trade, Rainforest Alliance, or UTZ to improve the life of farmers. However, these labels and organizations also use the market price of green coffee as a starting point. A Fairtrade seal on a coffee packaging only means that the coffee was purchased at a price higher than the current market price. Most of these twenty dollar cents are spent on certification, verification, and management of the organization. Only a fraction of the surcharge arrives directly at the coffee farmers themselves. We do not use these labels. The conditions of the fair trade label do not meet our requirements of transparency and support for small businesses. Coffee is rated according to the Specialty Coffee Association on a scale of 0-100 points. Specialty coffees start with a rating of 80 points. Through direct cooperation with the farmers and direct importers, it is not possible to import coffee with a score lower than 84 points.